PRIVACY POLICY

Last Updated: May 25, 2026

Truxen ("we", "us", or "our") operates the website truxen.com (the "Site"). We are committed to protecting the privacy and security of our customers' personal information. This Privacy Policy describes how we collect, use, disclose, and protect your personal data when you visit our Site, make a purchase, or interact with us, specifically targeting consumers in the United States and Canada.

1. PERSONAL INFORMATION WE COLLECT

When you visit and use our Site, we collect certain categories of personal information to fulfill your orders, provide customer support, and optimize your shopping experience.

A. Information You Provide to Us Directly:

  • Contact & Account Information: Name, billing address, shipping address, email address, phone number, and account password.

  • Payment Information: Credit card numbers, PayPal account details, or other financial payment information. All payment processing is securely handled by our third-party encrypted payment gateways; we do not store your raw credit card numbers.

  • Automotive & Vehicle Data (Industry Specific): To ensure precision part compatibility and fitment verification, we collect your Vehicle Identification Number (VIN), vehicle Year, Make, Model, sub-model, engine type, and trim specifications when you utilize our fitment search tools or contact support.

B. Information Collected Automatically:

  • Device & Behavioral Information: IP address, browser type, device information, operating system, time zone, and information about how you browse the Site (pages viewed, search terms, products added to cart). This information is collected via tracking technologies including Cookies, log files, web beacons, and pixels.

2. THIRD-PARTY TOOLS AND HOW WE USE YOUR INFORMATION

We use your personal information to provide you with our products and services. To achieve this, we partner with industry-standard third-party service providers:

  • Platform & Infrastructure: We operate our online store through e-commerce infrastructure providers (such as Shopify) to host our Site and process your orders.

  • Payment Gateways: We use Shopify Payments, PayPal, Stripe, Apple Pay, and Google Pay to process transactions securely.

  • Analytics & Performance: We use Google Analytics to understand how visitors interact with our Site, which helps us improve navigation and product discovery.

  • Marketing & Automated Emails: We use marketing automation software (such as Klaviyo, Mailchimp, or Shopify Email) to manage our communications, send transactional order confirmations, and distribute abandoned cart recovery emails or promotional newsletters.

  • Targeted Advertising: We utilize Meta Pixel (Facebook), Google Ads, and TikTok Pixel to deliver relevant advertising campaigns, measure ad performance, and perform retargeting.

3. SHARING AND DISCLOSURE OF PERSONAL INFORMATION

We do not sell your personal data to third parties for monetary compensation. However, we do share your personal information with trusted service providers to help us run our business as described above (e.g., sharing your address with shipping carriers like UPS, FedEx, or Canada Post to deliver your auto parts).

U.S. State Privacy Rights Disclosure (including California CCPA/CPRA):

Under some state laws, our use of third-party advertising cookies, pixels, and tracking technologies to show you personalized ads on other platforms may be classified as "selling" or "sharing" personal information.

  • We do not directly sell your personal data for money.

  • We provide a clear pathway for you to opt-out of these tracking mechanisms at any time (see Section 5).

4. DATA TRANSFERS (CROSS-BORDER)

Truxen is a global operation with corporate representation in Hong Kong and fulfillment centers in North America (including Canada). Please note that your personal information will be transferred outside of your home state or province to be processed by our infrastructure partners and regional warehouses to facilitate quick shipping. By using our Site, you consent to this cross-border transfer and processing.

5. YOUR PRIVACY RIGHTS (US & CANADA)

Depending on where you reside in the United States or Canada (such as California, Virginia, or under Canada's PIPEDA), you have specific legal rights regarding your personal data:

  • Right to Know / Access: The right to request that we disclose what personal data we have collected about you.

  • Right to Delete: The right to request that we delete personal data collected from you, subject to certain legal exceptions (such as maintaining data required to fulfill an active warranty or tax reporting).

  • Right to Correct: The right to ask us to rectify inaccurate personal information.

  • Right to Opt-Out of Targeted Advertising: You have the right to request that we do not "sell" or "share" your data for personalized, cross-context behavioral advertising.

How to Exercise Your Rights & "Do Not Sell or Share My Personal Information"

If you wish to exercise your rights, delete your account, or request that your data not be used for targeted ads, please submit a request to us through one of the following methods:

  • Email: Send an email to support@truxen.com with the subject line "Privacy Rights Request" or "Do Not Sell My Personal Information."

  • Opt-Out via Browser: You can also manage cookie preferences through your web browser settings or use Global Privacy Control (GPC) signals to opt-out of tracking.

6. DATA RETENTION

When you place an order through the Site, we will retain your Personal Information (including vehicle VIN data and order history) for our records to handle post-purchase customer service, facilitate our 30-Day Return & Refund Policy, and fulfill long-term manufacturer parts warranty claims, unless and until you ask us to delete this information.

7. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. The "Last Updated" date at the top of this page will be revised accordingly.

8. CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at:

Email: support@truxen.com